- 1 What is SEO on page?
- 2 What is SEO off page?
- 3 Choosing the keywords
- 4 The landing page
- 5 Meta tags and URL
- 6 Contents of the landing page
- 7 Web loading speed
- 8 Improving the CTR
- 9 Conclusions
What is SEO on page?
SEO on page is one of the most important parts in the positioning of our websites, and although it often goes unnoticed or is not given much importance, it is really much more powerful than we can imagine.
As a general definition, we can say that SEO on page is the optimization on our own website, that is, it is something that is within our reach and it is in our hands to optimize it.
What is SEO off page?
The SEO off page is just the opposite, it is the SEO that is not on our website, the part of SEO that involves external factors such as links pointing to our website, mentions in social networks and a long list of factors which can affect our positioning both positively and negatively.
Choosing the keywords
A very important part of the SEO off page is the planning of the keywords by which we want to appear in the search engines.
This is essential because if we do not choose the right keywords we will be wasting our time, our money and the resources to appear in the first places of some keywords that will not attract enough visitors and the few who come will not be profitable.
In other words, before starting to work on the SEO of a website, you have to do a study of keywords, seeing which words are the most visitors can give us and ensuring that those keywords will also attract customers interested in our products. and services.
For example, it is not the same to position oneself by the word “car photos” under which probably no sale is made, than to position oneself by “buying cars” or “selling cars” where practically all the users that arrive will have in mind Buy a car and spend your money.
The landing page
1. What is a landing page?
The landing page is the page that we will choose to position and therefore to arrive at the visits of the search engines. It is a landing page for users and therefore we will have to study very well which page will be, since it has to be a web of interest and according to the search by which we are going to position ourselves.
If we position ourselves for example by “multi-purpose vehicle” we can not take those users to a landing page of “off-road cars” since the user is not looking for that and therefore when he lands on that page his instant action will be to close the web, He has not found what he was looking for. For this reason, the concordance of the keywords to rank with the landing page is very important.
2. Micro sites or sections?
On many occasions we consider whether it is better to make several separate mini websites and to position each one for a different term, or if it would be better to make a larger page and position all the keywords on the same website. This will depend on the type of project we carry out.
For example, if we want to position two keywords that are closely related, such as “minivan cars” and “off-road cars”, the ideal will be to do it on the same website, but in different types of sections; miweb.com/cars/ and miweb.com/off-road-cars/.
However, if the keywords to position are too distant, the ideal would be to do it under different websites since it does not add any added value to each other.
1. Optimizing the meta title
The meta title is the title that we put on our website and that will therefore appear in the Google search engine.
On one hand, it is very important that the keywords that we want to position in this meta title appear as this will be a signal for the search engines to give greater relevance and better positioning to these words.
On the other hand, being the title that will appear in the Google search results, it is important that users see those keywords they are looking for so they can check that on your website they will find what they are looking for, and therefore click on your result
2. Optimizing the meta description
The meta description has been losing more and more value in terms of web positioning, but it does not hurt that the keywords that we want to position in order to give them a little more relevance.
In addition to this it is very important that we try to put a very striking description with a good “call to action” (call to action) that makes users interested in your result and therefore enter your website.
3. Does meta keywords serve any purpose?
The meta keywords is a totally outdated label and that really does not contribute anything for SEO nowadays. Therefore it is best to eliminate it and not use it because if it is not going to give us any benefit it would be a waste of time to use it or optimize it as it was done a few years ago.
4. Structure of URLs
This is one of the most important parts of SEO on page. The URLs have to have a friendly structure, that is, it is not advisable to add strange characters, punctuation marks, etc., to our addresses.
The ideal is to create addresses that are legible and contain the keywords we want to position. An example of a friendly URL would be the following: miweb.com/cars/off-road-cars/ or miweb.com/coches-off-road-cars/.
Contents of the landing page
1. Labels H
The H tags are headed and therefore for Google they are important information. They range from H1, H2, H3 to Hx, with the first three being the most important ones.
The H1 tag is the most important of all and therefore it is the one that should appear at the top of the web and where we should try to include the keywords that we want to position in order to give them greater relevance.
The H2 tag is less important but it can also be useful to use it with secondary keywords that we want to position.
2. Content keywords
If we want to position a keyword, something fundamental is that we name it on our website. We can not position something that we do not name because if we do not, it will mean that it does not matter on our website.
That is why it is very important that within our texts our keyword appears on several occasions, obviously without abusing it.
The internal links are the links we make to navigate through the different parts of our website. These internal links are very important when optimizing on page, since we can link our internal sections with the exact texts that we want to position and in this way we will give greater relevance to those internal sections for those keywords.
Normally we usually link from the most important pages such as the main page to the sections to which we want to give relevance and a better positioning. Doing it this way, we will pass part of the importance of the home page to the linked sections.
In many occasions, it may be interesting to mention other important webs of the sector since this way we will be making a reference to authority websites and already positioned, which in the eyes of the search engines is meaning that we want the best possible content and we take as reference to the best
Web loading speed
The speed with which our website loads is a factor that has increasingly become more relevant, so it is very important to optimize it to the maximum of our possibilities. The less time it takes to load our website much better, since the user will also be more satisfied.
There are many tools like pingdom tools or google pagespeed that can help us with this task.
Improving the CTR
1. What is the CTR?
The definition of the CTR, in a general way, we can say that it is the percentage of clicks that the users make from the search engines to our web.
The more clicks you make on our result, the better CTR we will get, and therefore facing Google we will have a much more interesting result for users, which will improve our positioning.
2. How to improve it?
The best way to increase the CTR is to make the meta title and the meta description more striking since they are the only visible parts when we appear in the search engines.
Our task will be to get the best “call to action” possible so that they click on our website. This will depend to a large extent on the theme that we work, since depending on the subject and keywords users will look for one thing or another.
Therefore we are going to have to put ourselves in the shoes of a user to try to find out what exactly he needs and what he wants to find, in this way we will be able to get the best possible “call to action”.
SEO is a fundamental part to take into account in our websites because thanks to it we will be able to get a large number of visitors directly from search engines such as Google.
For this reason we must take advantage of the strategies that are within our reach, such as SEO on page, and optimize it in the best possible way. In this way we will differentiate ourselves from our competitors and achieve a fundamental advantage that will make us reach the first position and be the best.