This week’s I will talk about sitelinks for organic search results. These links appear more and more frequently in SERPs and not just accompanying home page results, but increasingly together with results from inside pages.
Sitelinks are small links that appear just below a result when it is in first place and is a relevant result to the search you are doing. They can be between 1 and 8 links, although the usual is that they appear minimum 2.
They have begun to see these results published with a maximum of 4 sitelinks just above the link as if it were part of the description of the result. But it is not, it is a new way of showing sitelinks.
Let’s see 5 tips of how to influence the sitelinks that appear next to our website in search results:
One of the most relevant factors to get to see sitelinks in our search result is the domain authority of the web. This is not a metric that improves in the short term because it is directly related to the number of links captured, the quality of the links, the age of the domain itself and other factors.
This factor not only influences when showing or not sitelinks, but also helps determine which sitelinks appear. In the example that we show blog posts appear as Social Media Analytics or SEO for your blog that correspond to pages with high authority within the web (they have generated external links in a natural way, received comments and gained visibility in social networks).
Google usually takes the title of the page as a site link, but this will not always be so and we can not control it, like the site link “Infographics” that corresponds to the post Suspense Usual SEO.
Clearly defined content ordering helps the most important content on the web to appear as sitelinks in the SERPs. In this other result the web of e-interactive is shown like this:
The links “Blog”, “About Us”, “Contact” and “Services” are the main sections of the website. With clear content structure we refer to:
- Visibility of the most important contents: do they have a presence on the main page? Is the same anchor text used in all the links pointing to the content?
- Clean and simple URL structure: descriptive and short URLs, where the content keyword is shown as close to the
- domain name
Link structure: from how many pages can we access the content? Is it only accessible from the main page or also from inside pages?
In this tool we can “lower” the position of a certain URL, to try to make this content not appear as a site link:
A good basic and basic SEO practice is to upload a Sitemap with the contents of the web. Well, to boost the appearance of a certain content in the sitelinks we can use the Sitemap, how? Including the URLs of the content we want to appear at the beginning of the URL index of the Sitemap.
Content Validation and Discrimination
Another way to increase the chances of having sitelinks in search results is to validate the content that we want to appear as such on Google. Although these URLs have already been indexed and displayed normally in the search engine, when validating them, the search engine crawls them again and if the contents are relevant it will be easier to see them referenced in the sitelinks.
In addition to using the “lower” functionality in Webmaster Tools to discriminate content for the sitelinks, use the NoFollow tag in the navigation links to content that you do not want to appear as sitelinks.
Texts in SiteLinks
The text of each Site Link is also chosen by Google without we can define which we want to use directly. Two suggestions for influencing these texts are:
- Include text at the top of the page title
- Title, H1 and anchor text of the links to the content are the same text
The sixth trick would be: patience. After applying these actions can take between 2 or 3 weeks to see your sitelinks, as long as your domain has some authority.
As we have seen in the examples in this post may show different forms and different selections each time, this may vary depending on the performance of your content, since valuable content for your users can easily appear even if it is not part of your preferences.