Many times we are not aware that when writing a post and giving the “Publish” button within our blog we are giving rise to the birth of a new creature in the form of text.
This new creature will be subjected to “examination” by the search engines in the same way that the Spartans evaluated newborns as soon as they were born to check (or rather try to guess) whether or not they would be fit for combat when the time came.
Those who were would be trained from a young age in the art of war.
Those who were not would perish abandoned at the hands of fate or some beast that ended up running into them.
A warlike and militarized society from its roots that based its way of life on eugenics. That is, the survival and perfection of society through the strongest individuals, “the best,” “the most prepared.”
Those who could best serve in that military society.
Today Google does not do something very different.
The difference, of course, is that Google applies this principle of “only will survive the strongest” to texts and words and not people.
But in general, the search engine starts from an obsessive and dramatic end where he will only rank what he considers best able to serve the user. The “stronger” content.
But what the hell does “strong content” mean? How can we know and understand what Google is looking for today to rank one article ahead of another?
Being among the first is everything. Both in Google and in life.
Through this article I will show you how to write the perfect article to rank in Google.
The way to build … the strongest article.
Posts that bring traffic
Before you begin with the detailed step-by-step on how to create a “strong” article in Google’s eyes I need you to understand this concept.
“Trailing traffic” could also be called “sucking traffic” and refers to the ability of a certain content when it comes to bring visits from search engines.
For example, if we have a blog with 100 articles published, of which 50 are very well ranked and the other 50 are not (and therefore do not bring us a visit from Google), we can say that blog trails traffic to 50% of its capacity.
Or what is the same, that “sucks search engine traffic” 50% of your articles, the other 50% “useless” for search engines, although of course do not have to be for users (for example , a revenue report of your blog like those made by Franck are useful for readers but do not contribute search engine traffic).
Well, as you can see the concept really is not anything out of this world.
And it is precisely from here that the first and main feature is born that has to have an article to be “perfect” and rank in search engines: it must draw traffic from a wide range of keywords.
In this premise we will focus the optimization of our content and on that process step by step will be versar the rest of the article.
# 1 Getting Started: hot zones that Google watches
This is stage number 1.
When you start to structure a text inside your blog, the first thing you have to be clear is where the search engine will focus more on trying to elucidate “what exactly” your content is about.
Once Google is clear about what you are writing, you will go to the second phase, which will be “and how relevant this content is based on that theme”. But that will be phase 2 and we will address it right after this phase number 1.
To give important signals to the search engine we must follow the following manual schema.
Do not complicate your life, do not try to “understand the SEO” (I have sometimes tried it and it is too complex), just follow these guidelines as to the essential placement of your main keyword.
1. Title or Title
It will be the first of all that the search engine will value when it comes to understanding what you are talking about.
You must place the central keyword of your content and, if possible, be integrated into a brief semantic phrase. That is, in a small sentence that has meaning.
Titles with a “global meaning” such as “all about” or even “What is / What means” are to Google’s liking, since they understand that they are going to treat a topic in a certain depth.
That’s the idea that we have to start when it comes to setting up a SEO title.
A very common mistake that many bloggers have is to insert the same title, the same URL and the same H1 thinking that that way “they will rank better in Google.”
It is a very common failure (which of course I was also committing at first) which is largely encouraged by the CMS itself as WordPress.
In WordPress, when you place the title of the article entry it is automatically interpreted as H1 and the URL is self-generated in a similar way based on this title or H1.
I recommend going to the URL and tune it slightly manually so that it does not match identically.
In order to know how we are going to treat the URL of our post we must take into account the following two criteria:
- A: If we are going to create a “pillar” article that tries to rank a “fat” keyword.
- B: If we are going to create a long tail article that tries to rank a “smaller” keyword.
Completely clean, with no more additions than the main keyword and without necessarily having a semantic meaning as if it were the title explained above.
Slightly different to the title, but very similar and regardless of whether it is something longer since Google can perfectly understand and seems more natural that way, something that the search engine usually rewards.
Regarding this last example B there are authors who would advise to eliminate the famous “stop words” or words that do not contain a relevant meaning regarding the keyword to rank.
I am not in favor of eliminating stop words.
I think Google is smart enough to recognize them and give them meaning in a context and I have also seen many results in Top 1 and always include them without any problem.
H1, H2 and H3
This is another of the most important parts that Google will take into account when ranking your content above (or below) the others.
Once again you should place the main keyword in H1 but with a semantic meaning and possibly be slightly different from the title or title we talked about earlier.
Keep in mind also that this H1 will be the physical title or visible title that the reader will read above the post and therefore also it is useful that it is focused to create anticipation before the user.
Once you have defined the most important elements that will let Google know “what your content is going”, we will move on to the second phase.
That in which we will make Google understand that we deserve to be above the others within the rankings of your search engine.
# 2 Writing articles that pull visits
As I said at the beginning of the post, Google values the content that draw traffic.
And in turn, the best way to draw traffic is to include those words or variations of the keyword in the same way that people type in the search engine when making their query.
Based on this, if you look closely, you will realize that what is really rewarding Google is to give an adequate response to the search that their users.
For Google, the end user is the “user” who enters asking what is the cheapest surfboard in the city of Barcelona, therefore, to the extent that you have the quality to take care of this “customer” Google te will reward
The practical way to get this is by inserting in your articles those words that users use to search Google.
# 3 Working with keywords from largest to smallest
Realize the information we have recapitulated until now.
We have a list of huge keywords related to our main keyword and sorted from highest to lowest volume search.
Now these words we will have to dump in the article and for this we will follow a very simple criterion.
Since Google robots first look at are the highest parts of content within an article, we are going to include our keywords with a higher search volume:
In the upper areas of the text (starting from below the H1).
In the H2 integrated in a semantic phrase.
In the H3.
And finally the remaining ones will be included within the text of the article.
Taking into account that the ones that will appear inside the text of the article will place them preferably ordered by volume of traffic.
As a result, we would obtain armored content that is fully optimized for user searches that Google will be able to value with greater relevance within the rankings.
And with that we would be a step closer … to be able to create “the perfect content to rank in Google” 🙂
This does not end here …
Knowing how to rank an article on Google is no good, really. Unless you apply everything you’ve learned today.
There’s a big difference between knowing how to rank a post and doing it, right?
So get down to work, optimize the best posts on your blog and follow these rules for everything you write from here on.
Your readers will thank you and Google will give you more love than ever.