Social media is more important for small businesses than ever before. Today, an estimated 78% of all Americans have at least one social media account. In 2008, it was only 24%. If you’re looking to complement your inbound digital marketing campaign to generate some additional leads and build your brand, there’s no better way than social media.
This opportunity hasn’t gone unnoticed. It’s difficult to garner any attention when your competition is trying to build up a social media following, too. Here are four ways you can overcome your competition and stand out:
1. Reply to Everyone Immediately
People expect to hear back quickly on social media, so it’s important to be as quick as possible. You can set up automatic monitoring software to not only alert you when you receive direct messages or tags, but also when you’re simply mentioned. You can even generate a quick automated response to let them know that you’re busy working on a personalized, well-crafted response.
2. Sustain Your Momentum
The reason most companies aren’t able to build a strong social media following is that they’re simply not worth following. In order to convince people to give you the time of day, you must consistently put out quality, engaging content. Whether it’s a blog post, a link that’s relevant to their problems or interests, or a simple infographic, you need to always post something. For example, if you’re on Facebook, the sweet spot is between 31 and 60 posts per month.
Coming up with ideas for all this content is tricky, so you’ll need to get creative. Answer questions publicly, making your blog a de-facto FAQ. Follow industry leaders on LinkedIn to see what articles they’re sharing. You can also repurpose your old content, making it into something fresh and shareable.
3. Don’t Stretch Yourself Thin
Building a social media audience takes a lot of time and focused effort. You simply can’t start from the bottom and dominate multiple channels at once. You’ll never be able to generate enough content or pay your audience the attention they deserve. Instead, take a look at your audience, who they are, and what platforms they like to interact on. Get started on the platforms that make the most sense, and then branch out to other social media sites once you already have a solid foundation on your core ones.
4. Take the Conversation Private
After building your audience up on one or two social media platforms, you need to think about how you’re going to start connecting with them on a personal basis. SMS text marketing is one of the best ways you can do so. With an open rate of over 98%, you can rest assured that your messages get read. By using a strong text messaging services provider, you’ll have the ability to control all of your communications from a simple platform, segmenting customers by shortcodes and building automated campaigns to nurture them.
Are you struggling with your social media marketing? Have you been able to build an audience? Make sure to leave any questions or tips of your own with a comment below!