Have you ever felt exhausted for writing tons of contents but your visitors just aren’t sharing? Slowly you are disappointed by the performance of your content on social media, thinking maybe you should stop writing.
No worry, here are some of the key mistake you can prevent to improve your social sharing.
1. No Sharing Buttons
If you want to get more engagement by getting people to share your content, make it less effort for people to do it. Using WordPress social sharing plugins are a good way to start.
2. Poor Titles
Every digital marketer should know this, an eye catching title attracts reader to click on it. Sometimes, your readers just want to share your great content after skim through it with a great, relevant title. In contrast, poor or normal titles will not likely getting click and your website will have a high bounce rate.
You can always improve your content titles by using social media analytics to find out what kind of titles are getting most shared or likes. Track your content titles to see which one is doing great and just keep on target those headline and write a content with it.
3. No Images
Pictures speak more than words, failing to illustrate your content with beautiful and relevant images will bore your reader very soon. Nobody like to read a dull and dry article even tons of values inside, including visual aids increases your content engagement.
There are more than 400 million images are uploaded to Facebook each and every day and another 30 million are uploaded to Instagram. This proved that visual drive a huge amounts of traffic, if you want your content getting shared oftenly, images have high impact here.
Start adding more images to your content, and reconstruct your most high traffic posts by adding more pictures. Lastly, sharing them on your social media network.
4. They Don’t Trust Your Brand
If you have solved most of the areas that make it difficult for people to share and they are still unlikely to share your content. Then maybe it’s time for you to review your brand and see what is the perception of you online. People won’t share your content when you didn’t build enough trust.
Start building your trust with your readers by engaging them with good content, ascend the relationships on social media and without heavy sales pitches.
5. You Didn’t Ask
Last but not least, if you want people to share after reading your articles, just ask your readers. If you provide enough value for them, they are more than happy to spread your content.
Always include a call to action at the end of your every masterpiece, asking them for share politely and you will get more shares in return.
That’s all, hope you enjoyed reading this article. So you now realise your mistake, go and do some changes now before it’s too late.
Let me know if I missed out some points by commenting below. Cheer.