Making the most of LinkedIn, isn’t as hard as it seems and it can be a huge boost to your job searc – so here are some good tips.
Invest In A Professional Profile Photograph
According to the 2016 LinkedIn survey, your LinkedIn profile is 21 times more likely to be viewed if it has a LinkedIn photograph. Of course, this does not mean you should upload any photograph. If you can afford a professional photographer, then it is usually best to purchase a professional photograph as this will illustrate your desire to remain professional and build a personal brand.
Designing A Strategic Headline
The LinkedIn headline says a great deal about you and acts as the first impression to recruiters and potential employers. For the headline to be effective, it is vital that the keywords used are strategic and strong. Be specific about your personality and professional skills; for example, instead of using “Marketing Representative”, try “Marketing Executive/Channel Development/Growth Strategy”.
To create the ideal headline, it is important that relevant keywords are incorporated. To identify which would have the most impact, it is recommended that you conduct some research and examine the job descriptions you are interested in – the check out the LinkedIn groups to discover appropriate industry terminology. Avoid using the term “unemployed” as this can drive away recruiters or employers.
Request LinkedIn Recommendations
Requesting LinkedIn recommendations can be highly beneficial, particularly if they are from the LinkedIn network and feature in your profile endorsements. By gaining recommendations, you will allow others to praise your skills and avoid appearing boastful while still promoting your abilities.
For optimal results, it is advised that you ask for a recommendation immediately after the completed of a project or when you receive an award. Be sure to request the recommendation in person or via telephone, if possible. Personal requests can be more beneficial than via email and allow you time to speak with the individual regarding specifics of the recommendations. Outside of LinkedIn, you need to ensure you have given yourself the best chance and there are some solid pieces of advice from Quanta on the matter in their blog.
Managing Features Skills And Endorsements
You know those annoying messages appearing on LinkedIn asking if you would like to endorse contacts for different skills. I have always considered this feature as points; however, it can be highly beneficial for all individuals involved. If an individual chooses to endorse my skills despite never seeing me perform that skill, then it is worthwhile to return the favor and endorse them in the same manner.
According to the 2016 LinkedIn survey, profiles presenting with on average five (or more) endorsements will receive at least 31 more messages and will have their profile viewed at least 17 more times than those who do not have endorsements. So, while endorsements may seem pointless, they can be useful in attracting recruiters and potential employers.
In addition to the endorsement feature, LinkedIn has made it easy to edit, rearrange and manage the endorsements. To manage them, all you need to do is move the cursor across the “me” icon on your homepage. Click “view profile” and scroll to the featured skills and endorsements area. In this area, you will be able to rearrange the endorsements or block any you do not wish to have on your profile.
Building a strong LinkedIn profile requires the use of different features, including additional media. The saying is that a picture is worth one thousand words, and now you can post photographs and videos to the LinkedIn profile increasing effectiveness in the different sections.
It is also possible to use images as a background banner in your personal profile. Here you can create a personal brand featuring a logo, photograph or image that represents your personality. For example, a real estate agent may present a logo with a city skyline.