Social media should be a vital part of your digital marketing strategy in the current day and age. It does not matter what type of business you operate; social media is a great way to connect with your loyal customers and potential customers, give your brand personality, and boost your search engine optimisation campaign. However, this is only going to be the case if you use social media correctly.
Images make up a large part of the content posted on social media, not only on picture-based platforms like Instagram and Pinterest, but also on the likes of Facebook and Twitter too. If you want your social media approach to be successful, you need to use images correctly. So, let’s take a look at some of the costly mistakes to avoid:
- Being unoriginal – If you are going to succeed, your images need to stand out. There should be a tone or style that is consistent across all of your images, enabling users to recognise your brand instantly. If you copy what other brands are doing or go for images that are too generic, you will only fade into the background.
- Being inconsistent – Any marketing expert will tell you that the key to successful branding is consistency. This certainly applies to your use of images. You need to post high-quality images on a consistent basis if you are to keep your existing users around for longer. This is the only way to build an effective foundation for your brand. Posting once in a while simply won’t cut it. Of course, you may not have the time to dedicate to social media posting every day, but that’s where marketing professionals come in. Digital marketing by E-Web Marketing involves an integrated and consistent approach, which is ideal. You can ensure that you are consistent in your approach to social media and all other forms of offline and online marketing, guaranteeing the best chance of success.
- Not catering to your demographics – This is undoubtedly one of the biggest mistakes companies are making today when it comes to their social media marketing. You need to think about your target audience, and cater images to them. Don’t merely gather illustrations and photos together for the sake of having visual materials. Instead, find visuals that are relevant to the interests of your audience and will appeal to them.
- Reposting or using stock photography – Firstly, stock photography should not be banned altogether. That’s not what we are advising. There are some instances and applications whereby stock images can be beneficial. But, for the most part, they can look unoriginal. You can be careful about when and how often you use stock photography as part of your social media marketing campaign.
- Framing the image incorrectly – Last but not least, you should take the time to learn the basics of photography, including how to frame your shots more appropriately. For example, avoid bad backlighting and hot spots, and use the rule of thirds to position your subjects properly. It’s not advanced stuff, but it really will help you along the way.