There are thousands of small business owners out there right now who think social media isn’t necessary for them. They think their business is too small, that they haven’t got time, that it won’t make a difference – the list goes on. But they are wrong, not to mention making a huge mistake. If you’re one of those small business owners, it’s time for you to listen up! You really do need social media. Here’s why:
Social media is basically free exposure. You set up your profiles, share content, and interact with your audience all for free. That’s unless you want to pay for ads, which can actually be very cost effective and give you a great ROI. So, social media is almost free depending on how you want to use it. It’s perfect for small business!
Connecting With Your Customers
Social media gives you somewhere to connect with your customers. That’s the whole ‘social’ aspect of social media. It isn’t about pushing your products to the point where people get annoyed and unfollow you. It’s about starting a conversation and sharing useful information! When your customers feel like they have a good relationship with your brand, they are much likely to be loyal to you.
There Are Tools And Services That Can Make It Much Easier
You say you haven’t got time, but there are a ton of tools and services that can make it much easier. You can use apps that post for you at the most lucrative times of day, rather than logging on and off all day. You can hire an SEO Agency to do the majority of the leg work for you, such as creating content. You can even hire a social media manager if you’re serious about becoming a social media success. You need to find a way, because social media is a must!
Get Feedback And Learn More About Your Customers
Social media is a wonderful place to get feedback and learn more about your customers. Your customers are more likely to give you honest feedback on social media, as they don’t need to interact with you face to face. You can also use it as a sort of focus group to learn more about your customers and what they want.
It’s An Effective Customer Service Tool
Social media is an effective customer service tool that you can use to rectify problems and develop a great brand reputation. The majority of people will not tell a brand when they have had a bad experience; they simply won’t go back. However, with social media, you can outright create a poll or ask for feedback that will allow you to rectify issues.
Social Media Stats
- 95% of adults ages 18-34 are likely to follow a brand via social media.
- 1 million new active mobile social media users are created each day.
- There are 1.65 billion active mobile social accounts globally.
- In 2015 Facebook influenced 52% of consumers online purchases.
- 44% of local business say that they depend on social media to generate business.
- 90% of marketers say that their social marketing efforts have increased their business exposure.
- More than 1 in 3 internet users go to social media when looking for more information on a brand or product.
Don’t waste anymore time. Set up your business profiles now!