Social media can be a useful tool for small business owners, but do you know how to get the most out of it? From connecting with potential customers and keeping the existing ones around, to get the debate rolling on issues your audience is passionate about; each social media platform has unique opportunities that can help your business prosper.
If your business is brand new to social media, picking a platform is the first thing you do. Although it is tempting to slam an account down for your business on each platform, thinking the more the merrier, you’ll soon learn that one account that’s well-maintained is better than several half-hearted ones. Keep your eye on one or two in the beginning and establish a solid presence on these – when you grow, it will feel natural to expand the business to other platforms.
Think about which platform you normally like to use and where your audience likes to be. Unless you have a team of social media experts backing you up, chances are you’re not going to create professional video snippets on YouTube all on your own. In case you’d still like to try, check out this article.
Social media is the perfect place for sharing your content and getting people to talk; the more they talk about your business, the higher the chances are for others to find you on search engines. It’s the key to driving traffic to your blog, website, and business and it’s also the only way for you to get seen among competitors; hiring an SEO agency if you’re not an expert yourself could be a good idea to get things going.
As a business owner, you’ve probably been told repetitively to open a Facebook group. The advice is well-meant, but it’s not as easy to market yourself on social media as it might seem – the conversation in the group tends to be one-sided, slightly promotional and lacking that surge in members you were hoping for. Even with a dedicated posting schedule, you might feel like your hard work has yet to pay off.
A good way to make Facebook work for you to think like your audience and interact with them in other groups as well. It will increase the chance of interacting with people who are interested in your content, and you get to connect with them casually by stepping out of your business zone for a moment.
Nobody likes a dull website or a quiet social media account, so you can quickly get too caught up in the daily rush, posting mechanically and feeling guilty on the days you don’t post. Even though you’d like to reap as many benefits as possible, don’t feel guilty. The account won’t turn into a ghost town on the days you don’t have anything to say – in fact, the days you post something original and creative, the kind of post your network loves to see, will make up for the days you didn’t.