What’s new on Facebook?
- The Facebook Ads Manager and the Power Editor merge into a single, more powerful tool
- Facebook has removed segmentation options for a while
- Facebook adds new event as an announcement option
- Elimination of some little used options of the promoted publications
Below I will go into detail of each of these changes.
Fusion between Facebook Ads Manager and the Power Editor
This news has left many worried and restless not knowing what will happen now with the ad platform. Relax … because this change only improves things. The first thing you have to know is that it is not active yet for all the accounts. The second thing you need to know is that this union will make it much easier to create and manage ads in one place, both for the “experts” of the platform and the “noobies” who will start using the platform.
Some of the features you’ll find in the new ad manager are:
- You will have two options to create campaigns:
- Guided creation – This option is more focused for people who are at a more basic level or simply prefer to create their campaigns step by step and additional help.
- Quick creation – This option is great for those of us who are already a more advanced level and we used to use the Power Editor to create our campaigns. This will allow creating the base of the campaign, so that you can later create the Ad Set and Ad of it.
- You can save drafts of your campaign. Even, Facebook announced that your work will now be saved automatically. BUT CAUTION: As you want you will have to review and post any changes you make to the campaign (as was done in the Power Editor), otherwise your campaign will NOT be published. Facebook will help advertisers who have changes without saving, reminding them to review and publish the changes. If you did not use the Power Editor at the beginning you will have some of these problems:
- I have turned off a campaign but Facebook continues to charge me. Actually you gave it off but if you do not upload the changes the campaign will remain active.
- I have changed my ads but they keep coming up with errors. The same as before, if you do not give the option to upload changes you will be saved but NOT published.
- The reports have never been so easy to create. We used to use the Power Editor because it allowed us to create professional campaigns in a short time, however at the time of measuring the data never coincided with the Ad Manager and we had to use both options. Now with the new administrator merged with the Power Editor, we will have in one place all the information, data, statistics, performance and others of: the advertising account, campaign, set of announcements and even of the announcements individually.
This change may sound confusing or even intimidating … but it will not affect the new advertisers or advanced advertisers at all. This change will simply make things much easier and more comfortable for both profiles. Facebook announced that no functionality will be lost as a result of the change, so new advertisers may feel free to create their campaigns through the guided option and those who were used to the Power Editor will not lose anything.
This change what it offers us all is a new consistent platform, where we will have everything unified and avoid the great confusion and debate that existed between the use of the “Power Editor” and the “Ads Manager”.
Change in audience targeting of your ads
Following a discrimination problem Facebook announced that it would eliminate some detailed segmentations until further notice. You can read the official news on his blog.
As of September 20, Facebook will automatically remove detailed segmentation from any campaign segmentation, such as:
- Job charges
- Studied career
- Colleges / Universities
If you needed this type of segmentation for your campaigns, we offer you alternatives:
1. If previously we made a segmentation by job position, now it’s just a matter of looking for more interests that are related to that industry. For example, a Community Manager usually has interest tuning such as: Social Networks, Productivity, Project Management, Technology, among others.
2. If you have the Facebook Pixel installed on your website and you had already done campaigns with good results using the segmentations that were removed.
Facebook adds new event as an announcement option
Now Facebook will allow advertisers to advertise to people who have RSVP (reserved their place) to their event published on their page. This event works creating a personalized public from all over the world who reserved their place at the event. Using the functionality of personalized audiences we can now make announcements for those who have already booked and even create audiences similar to these.
And the best of all? Is that with this new event we can also segment the users who booked as “Attending” or “interested”, or simply include both groups in our personalized audience. Can you imagine everything we can do with this? To give you an idea … If you have an event and you promote it through Facebook, now you can divide the people between those who did confirm that they will attend and those who only showed interest, so you can remarket to those people who are interested to finish to convince them to attend your event Incredible! do not?
From the beginning the events on Facebook have been wonderful to promote our brands, products / services and even measure our conversions, among others; but with this new type of event, now you can get much more out of the Events on Facebook to create, improve and / or increase interest in the brand.
Change in promoted publications
Although promoting publications on Facebook is NOT the same as creating campaigns and ads and that’s why we never recommend it. I would like to tell you that on September 15, 2017, Facebook withdrew the possibility of promoting some types of publications that were almost unused and that were not linked. directly with the objectives of the advertisers.
This means that none of these options will be available:
- Promote the sharing of products from stores
- Share a store from a page and then promote the story
- Promote the registration of a visit on a map, a restaurant or a city
- Promote that a note is shared
- Promote a survey to be shared
- Promote recommendations of places
- Promote cultural moments
- Promote sharing comments
- Promote the change of the profile picture
- Promote uploading or sharing a file
- Promote a sporting event
- Promote a video or image uploaded through the Facebook camera
- Promote a publication related to attending an event
- Promote sharing a playlist
- Promote a state that indicates that you are watching a TV show, a movie or any other type of programming
- Share an already sponsored publication that has created an application in the biography of a page and subsequently
- promote said story
- Promote political support
This change will make it easier for advertisers to improve and disseminate their most effective products, as well as identify solutions to achieve their objectives.
These are the 3 most important changes that Facebook has had. Anyway, I remind you that these changes have not been made in all accounts, so some will have it and others will not, as some may have certain problems during these weeks.
Possible problems you may have
Here is a list of some of the problems / failures you may have based on what we have experienced and what our students of the Facebook Ads handbook have told us.
- You do not have the new Power Editor change merged with the Ads Manager.
- The prices in the Facebook Ads campaigns have gone up. You may notice that the price has increased and you have not achieved the results you expected. Why? Mark recently announced that prices will rise, as we are increasingly advertisers and as it is a question of bids … at the end of accounts is a matter of creating good campaigns for
- Facebook to print and investment.
- Changes in the automatic response of your message inbox. You may see that Facebook has changed the language of the automated message you have.
- Failure to give access to your ad account as administrator or assign roles in pages from the Business Manager.
Do not be scared if you see that these failures happen to you, because as you know, Facebook is in the midst of very large changes, so give it some time and try again later.
Now it’s your turn … what do you think of all these changes for Facebook?