These days, practically everything that you do winds up online. If you are like most people, you probably post a lot of details about your life through your social media accounts. Unfortunately, when it comes time to apply for a job, this can actually wind up hurting your chances of getting accepted if you have any questionable content on your accounts. Before you begin searching for a job, try using these tips to keep your social media accounts from preventing you from getting hired:
1. Remove potentially offensive content.
Go through your account with a fine-tooth comb and look for any photographs or updates that may reflect poorly on you in the eyes of an employer. For instance, photographs of you slamming beers with friends may not be the type of first impression that you want to make. There are software programs and apps out there that you can use to make the process of going through old photos easier if you want to save time.
These days, there are apps out there that allow people to search for all of your social media profiles based on your email address. If you have any old accounts that you no longer use, these may come up if a potential employer decides to conduct one of these searches. Before you apply for a job, go through and delete any old social media accounts that you no longer use.
3. Double check the accuracy of your information across all platforms.
All of your social media accounts should have the same basic information in terms of where you have worked and where your skills and talents lie. Any discrepancies could raise questions about your qualifications for a particular job. Spend some time thinking about the image that you want to portray suggests Paul Jamil of social media tool Vibbi. Then, update your social media profiles so that you can properly market your skills to employers.
4. Add relevant keywords.
Employers sometimes search for new employees by using specific keywords. Go through your profile and see if you can add any keywords that are related to the types of jobs that you are seeking. This can help your profile come up whenever a recruiter types in a search for those words.
5. Get active.
Instead of just using your social media accounts to interact with your friends, consider using them to expand your job search and to get yourself noticed by prospective employers. Make a list of some of the companies where you would like to work. Then, follow those companies on social media. Regularly interact with their content in a way that is professional. By getting noticed on social media, you may be able to get a leg up on anyone else when it comes time to apply for a job with the company.